SERVICES
- Advertising
- Branding
- Marketing
- PR and Social Media
- Web and Digital
- Media
- Mobile
The MESH Method
*An abridged version
While no two businesses are the same, we’ve developed a process that’s proven remarkably successful for our clients. Here's the abridged, snapshot version of what we like to call the
MESH Method™. Whether we’re designing a single website or print ad, or developing your brand and a comprehensive marketing plan, this basic, yet well thought-out process is key to a successful outcome.
Hover over each gear to find out more.
1.Discovery
MESH gets to know you, thoroughly researching your company or product to learn who you are. We then determine targets, key demographics, message tonality, and points of persuasion.
2.PLANNING
We LISTEN first, discussing with you in detail what your objectives are. Afterward, we determine the strategy we’ll use to reach them and the most beneficial way to do that to in order for you to see positive results and a return on your investment.
3.BRIEFING
MESH wants you to be in the know at all times during the process. Before any creative execution takes place, we develop a briefing document that clearly defines the direction for each piece of creative that is developed. Depending on the scope, this can be accomplished by either a simple creative brief or, for a more comprehensive annual program, a marketing plan followed by creative briefs specific to each component.
4.EXECUTION
Then comes the fun part. It's the big idea, the a-ha moment when creative concept and strategy blend seamlessly together to effectively brand your product or company and reach your desired target audience via the appropriate media channel. It's ultimately what makes you successful and what makes us MESH.
*Highly abridged, because there’s actually far more to it than what's described here. Seriously now, if we gave our full method away to the whole world, it wouldn’t be all that special anymore, would it? It's special for only one reason: it works.
REM's Michael Stipe was remarkably prescient a number of years ago when he sang about “the end of the world as we know it.” Now more than ever before, every day brings about change that erases the status quo, constantly reshaping the way we live, work and communicate. Look around and it’s easy to see how marketing and advertising reflect this rapid, ongoing evolution.
For your product or business to flourish, it’s essential that your brand be integrated – existing where its “voice” is the one that carries you through all media, both traditional and new, and ultimately, where your brand has staying power. Doing this requires carefully calculated strategies and implementation. MESH believes if we do it right for you the first time, your investment far exceeds your expectations.