Culture is the heart of your business – it’s a singular expression of who you are, what you believe in and how you plan to treat others and succeed. For brands, culture poses a strategic opportunity that goes further than demographic and psychographic insights and plays an elemental role in building brand identity and customer loyalty.
Snapchat. Instagram. Steller. Moments. Those are just a few social media platforms that allow you to tell stories in an engaging way. Using a combination of photos, text, videos, stickers, filters and more, these apps have made storytelling convenient and easy. The question is, are you taking full advantage of all the benefits that these apps have? Here are 5 things you need to know about digital storytelling.