Educated patients search for the best physician and most innovative approach, not necessarily the organization. However, it is important for the organization to establish, maintain and market its brand promise. We believe there is another layer that will support the promise through action.
There’s been a shift in recent history where many founders of startups are coming from design backgrounds as opposed to technical or business-savvy backgrounds. Some of the world’s major brands such as YouTube, Flickr, Slideshare, Tumblr, AirBnB, Etsy, Path, Kickstarter, Blurb, Square, Typekit and About.me were all founded by designers.