This month we’re shining a light on Carolyn Blakley. She joined MESH in early 2016 as Art Director which has her overseeing a variety of design projects including branding campaigns and visual storytelling.
Your brand is your identity. It’s shared across all types of media and interacts with customers and audiences everyday. So your brand is out there, but when you communicate, do people listen? Do they care? Is what you’re saying engaging new customers, or is it driving them away?
Well, hey there! Why don’t you come on in and sit a spell while I tell you a story. A little barbeque joint called Eddie’s – maybe you’ve heard of it – came to pay us a visit. Turns out they’d been looking for a way to become a name that families love. They know how to whip up a mess of real good barbeque and seafood but they felt like their brand just wasn’t holding any water. Too many holes in their bucket, I reckon.