Educated patients search for the best physician and most innovative approach, not necessarily the organization. However, it is important for the organization to establish, maintain and market its brand promise. We believe there is another layer that will support the promise through action.
Hand lettering has become increasingly popular, especially on social media. As you’re scrolling through your newsfeed and seeing beautiful hand drawn words, hand lettering may seem like a difficult skill to master, but all it really takes is a little practice. If you're thinking to yourself, “I have horrible handwriting, so I could never be good at hand lettering,” let me be the first to say YOU CAN DO IT. Hand lettering is much different than calligraphy; essentially it’s just drawing letters. Personally my own handwriting is really bad, but that doesn’t affect my lettering.