We live in an era of personalized marketing. Brands today are working to personalize your experiences with them--even down to the way you move around and interact with their websites.
After the success of the "Make Outside Your Kind of Beautiful" campaign, we repositioned the brand for 2018 by transitioning to a new campaign: "Belgard Paves the Way."
Ellie Young, Brand Manager, discusses how branded content builds trust with your audience is similar to building relationships.
