How can brands keep up with this ongoing shift? Develop a brand position, be flexible, embrace new technology, and create premium, consistent branded content. You’ll end up developing the right story and media mix for your audiences and thriving in this age of on-demand media.
We’re human. When life throws obstacles our way, we look for others to confide in. That confidant, though, isn’t just anyone. We turn to someone whom we can trust, who hasn’t let us down and who has been there for us through obstacles we’ve encountered in the past. When you think about it, your brand is a confidant. That trusty dusty go-to is what you want your brand to be for consumers looking for answers. However, it’s not quite that easy to get to that level of trust. Building a relationship with a customer is just like building any other relationship in life: it takes time and effort. So how do we go about doing this?
We don’t want to be sold to, we want to be engaged with. Brands across the world have begun revamping their marketing strategies to cater to this new age of connectivity and storytelling which Samantha Morra mapped out in her essay, “8 Steps to Digital Storytelling.”