In today's market having the right breakdown of traditional and digital media is essential to engaging the consumer throughout the buying process. Laurie Pierce, Director of Media, sheds light on what you need to know to be able to position your brand to succeed in today's marketing world.
There’s been a shift in recent history where many founders of startups are coming from design backgrounds as opposed to technical or business-savvy backgrounds. Some of the world’s major brands such as YouTube, Flickr, Slideshare, Tumblr, AirBnB, Etsy, Path, Kickstarter, Blurb, Square, Typekit and About.me were all founded by designers.
We’re human. When life throws obstacles our way, we look for others to confide in. That confidant, though, isn’t just anyone. We turn to someone whom we can trust, who hasn’t let us down and who has been there for us through obstacles we’ve encountered in the past. When you think about it, your brand is a confidant. That trusty dusty go-to is what you want your brand to be for consumers looking for answers. However, it’s not quite that easy to get to that level of trust. Building a relationship with a customer is just like building any other relationship in life: it takes time and effort. So how do we go about doing this?