In today's market having the right breakdown of traditional and digital media is essential to engaging the consumer throughout the buying process. Laurie Pierce, Director of Media, sheds light on what you need to know to be able to position your brand to succeed in today's marketing world.
Whether you are an established agency or a two-person shop getting off the ground, the same rules can apply to smart business growth in 2018. You’re probably wondering what a "startup symphony” is — let me explain. A successful orchestra must keep in mind that the whole is greater than the sum of its parts. The musicians must complement and strengthen each other.
A brand story is more than an eccentric website or colorful words. It’s the holistic collection of feelings, signals and beliefs behind your brand that tells consumers who you are, what you do, why you do it and why they should care. As we’ve worked at creating beautiful, meaningful brands at MESH, the power behind good storytelling continues to grow more important every day.