What we've found throughout the years is that a fundamental consumer path-to-purchase exists no matter the brand or its size. As long as the communications material is in some way selling to the consumer these steps work well in creating this path-to-purchase.
A brand story is more than an eccentric website or colorful words. It’s the holistic collection of feelings, signals and beliefs behind your brand that tells consumers who you are, what you do, why you do it and why they should care. As we’ve worked at creating beautiful, meaningful brands at MESH, the power behind good storytelling continues to grow more important every day.
Your brand is your identity. It’s shared across all types of media and interacts with customers and audiences everyday. So your brand is out there, but when you communicate, do people listen? Do they care? Is what you’re saying engaging new customers, or is it driving them away?