Snapchat. Instagram. Steller. Moments. Those are just a few social media platforms that allow you to tell stories in an engaging way. Using a combination of photos, text, videos, stickers, filters and more, these apps have made storytelling convenient and easy. The question is, are you taking full advantage of all the benefits that these apps have? Here are 5 things you need to know about digital storytelling.
We don’t want to be sold to, we want to be engaged with. Brands across the world have begun revamping their marketing strategies to cater to this new age of connectivity and storytelling which Samantha Morra mapped out in her essay, “8 Steps to Digital Storytelling.”
Workplaces are obsessed with culture. Of course, everyone wants to create the feel of the Googleplex or TwitterHQ — those brands are cool and innovative. In an effort to mold our workplaces to adopt the cultures of these behemoth organizations, we throw beanbag chairs and chalk walls at the problem not stopping to think about what makes a specific company culture work.