In the past several years there has been an unfortunate number of agencies making false claims about who their clients are, the process they will take you through, and what you will get in the end. In a state of desperation, some folks seem to be gravitating toward these companies.
You’ll see a big name, brand, or logo on a website and think, “If they can do it for them, surely they can help me,” only to find out instead of working for Coke®, they just really like high doses of caffeine and sugar. In reality, these agencies may have done a one-off for a client where Coke® was a sponsor, but when it comes to the giant itself, don’t even know the number to the corporate office.
The fact is, marketing and advertising when done right is not cheap and in practice, you should always be asking yourself, “What is my ROI on this?,” and “Will this person sitting across from me really care about my success?”