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Why So Many Numbers in Headlines?

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What exactly encourages someone to read an article?

For me, it has always been headlines including numbers. For years, writers have simplified topics and what better way to do this than to break up text with numbers. These lists may be seen as gimmicks, but simply put, they are proven to work. This is the very reason why Buzzfeed Lists inundate our news feeds and tops the list of social media sharing news sites. So in the spirit of the AP Top 25Fortune 50040 under 40and the 7 dwarfs, here are 8 lists to peruse.