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Sophie Goodgion Steps into Associate Creative Director Role

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Meet the young talent bringing fresh ideas to MESH clients and helping their businesses thrive

To say Sophie Goodgion’s work is far ahead of her time is an understatement. The 2016 graduate from LSU has her hand in some of the most innovative and influential projects at the agency—from growing our virtual reality offering to penning campaign headlines, to mapping out a creative strategy and visual direction for some of the most notable brands in the region.

Our team stole a few minutes with Sophie to talk about her new role.

How did you land in advertising?

“My journey began as a digital advertising major at LSU where I was lucky enough to be a part of the National Student Advertising Competition and ultimately land a semester-long internship with RPA in Los Angeles. After working alongside talented marketers for three months to promote a national mattress brand, I learned more about myself than I ever imagined I would. I realized the account side was not where I belong, but I’ll always have a deep appreciation for that brave souls holding down the fort at the front lines of the business. I’m not a fan of compartmentalization, I love being hands-on with creative, and I thrive on in-person strategy meetings with clients.”

What led you to your new role at MESH?

“I cut my teeth on full-time agency work at MESH as a copywriter. Even though I was not a designer, I found myself most energized by the creative team, always open to bouncing ideas around with the designers. My input mirrored that of our other creative directors, and as I began to merge my visual composition background with my understanding of branding and strategy, I gradually started to transition into the role.”

‍Sophie G. creative directing a photoshoot

Since you’ve stepped into your new role, what are you most proud of?

“Despite my rather abstract organizational skills, I love digesting and arranging information from the account team and clients to guide our creative—mapping out the strategy and overall direction we want to take. Things get can get tricky once you start putting pen to paper and stripping down big ideas to fit in a single print ad or 15 second video, but I’m proud of how I’ve been able to keep an eye on the moving parts and ensure we’re all staying on the same page. From work with Visit Baton Rouge where we are creating across every medium, to exciting new frontiers like virtual reality experiences for the National Audubon Society, it’s easy to throw yourself into your work and obsess over every detail when you have an amazing team that’s willing to do the same.”

Creative Philosophy?

“Each day the question for me is ‘Have we created something that will make people feel?’ Excitement, intrigue, heartbreak—whatever it may be, every expression captured in a photo, nuanced curvature in a design or opening line in a video should evoke an emotion. As I continue in this field, I hope to take those fleeting moments of impact and turn them into something that provokes change and action on a grander scale—within an individual person, industry or our culture as a whole.”