Why PR Must be Part of the Launch Strategy

Originally Published on

Branding ✓

Website ✓

Social media ✓

Advertising ✓

Your marketing list is checked off for your product launch, right? Not exactly. One function you cannot leave out of the mix is PR. You’ll need smart communication tactics to tell the world about your product or business and maintain their interest for years to come. 

Here are basic PR tactics you’ll want to make sure are covered in your plan, as well as some out-of-the-box ideas that will make an even bigger splash in today’s crowded media space.

Your basics: 

Make a bigger splash: 

Looking past the launch

By checking all your boxes, including an engaging PR strategy, your launch plan should be a success.  But your work is not done. A consistent outreach and engagement effort must be maintained in order to keep your brand and message top of mind among consumers and media, as well as to support building new relationships. 

A proactive, strategic PR team can do all this for you and more.  Curious how PR can support your launch efforts?  Email me at caitlin@meshbr.com