As part of our ongoing partnership, MESH worked with Woman’s Hospital at the beginning of the year to develop a campaign geared toward new mothers and expecting moms-to-be. The goal? To provide resources to expecting women and inform them of all of the detailed services that Woman’s has to offer. The strategy? To let women in the community know that Woman’s focuses on all the details before, during and after pregnancy so that moms can focus on what matters most to them.
What is now running is a campaign designed to truly resonate with expecting moms while conveying the benefits of choosing Woman’s as their labor and delivery hospital along with all of the details that Woman’s offers. In addition to both print and television ads, MESH also produced outdoor billboards and designed the landing page for the campaign’s site.
While the campaign focused on the details Woman’s provides for labor and delivery, we got to thinking about all of the details that go into an advertising campaign. And hey, there’s a lot of details that go into constructing a campaign centered around…well, details. From developing emotionally evocative copy to honing in on a concept that will resonate with viewers, a lot takes place behind the scenes.
We know you probably don’t want to sit here and read a laundry list of details, but as we reflect on all of the wonder and ad magic that went into completing this project, we wanted to share with you the final product that’s now up and running. Hope you enjoy!