We all know the frustrations that come along with "business as usual" banking. Well our neighbors at Investar Bank believe there is a smarter way to provide quality financial products and services – through a personal banking experience. When MESH was tasked with creating a campaign and renewed online presence, we knew it was crucial to infuse every touchpoint with this genuine and simple mission.
With the goal of creating cohesive messaging and a visual identity as smart and striking as the bank they were meant for, our designers and copywriters were quick to rise to the challenge. Together, they developed a comprehensive campaign that embodied Investar Bank's unique values and approach through simple, bold statements – each one able to seamlessly transcend our mix of media platforms and honestly connect with consumers. Strategically placed outdoor billboards, and a refreshed online presence helped increase awareness for the brand and set their brilliant banking apart from the rest.