Laurie Pierce is a media specialist with experience across the full media spectrum, including strategy, planning and execution. From traditional channels to digital channels including SEM and SEO, Laurie is purposeful and strategic when developing the right media mix for each client.
All media works if used correctly, and this is Laurie’s mantra when she begins developing strategies. Media is strategized to support and weave through every aspect of a client’s brand, marketing plan and creative. Laurie provides a comprehensive media plan that matches the right medium to the client’s audience and maximizes that medium with the appropriate dollars and strategic placement needed to realize results.
In addition, Laurie provides quarterly media recap meetings with clients to review all aspects of the media campaign including analytics and success of a client’s business goals such as product/services sales and/or increased revenue.Having led a sales team at a major broadcast company as Senior Vice President of Sales, Laurie brings a unique perspective to the creative and marketing side of MESH. She has been involved with broadcast media campaign development for both small and large businesses and understands the importance of clarifying and achieving client expectations as well as increasing their revenue.
Laurie enjoys reading, teaching and taking long trips with her husband on a Harley.