Will is professionally classified as a strategist, yet more of a contrarian. He constantly listens to and observes the world in an attempt to understand current and future behavior. Why are we all so irrational but convince ourselves otherwise? Why are we drawn to best practices and consistency when the road less traveled is often the best way forward? His curiosity and intuition can be aggravating at dinner parties, but it's a weapon he uses to help brands make their mark on the marketplace and the world. Will has worked with many national brands including Southwest Airlines, Fiat Chrysler Automobiles, Jack Link's, The United States Air Force, DIAGEO and Pizza Hut. He has joined MESH to pivot his thinking from the brands of yesterday to creating the brands of tomorrow.