Media Brief

This short brief piggy-backs off of the universal brief (unless you’re working on a media-only client) and gives our media department the tools they need to put together a holistic and comprehensive media buy based on the clients’ needs and budget.

You or the project manager can prepare the media brief in Word based on discovery notes and proposal line items

Tailor each brief to the client’s needs. The main sections of media briefs include:

Still have questions?

Please, ask your Principal or direct supervisor.